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SOUTH AFRICAN FASHION WEEK AUTUMN/WINTER 2024
Thu Oct 19, 17:00 - Sat Oct 21, 17:00
The Mall of Africa - Entrance 24 - Level G5
ABOUT
WE KNOW YOU LOVE FASHION!
31 Designers. 9 Shows. 3 Days Celebrating Fashion.
The South African Fashion Week’s Designer Collections are Vibrant, On-Point, Exciting, Wearable, and Mostly Earth Friendly.
South Africans who understand the power of fashion can get a first look at what SA DESIGN has in store for Autumn/Winter 24.
For the past 26 years, fashion influencers from across the world have gathered at SA Fashion Week in Johannesburg to view the Luxury Collections of our Designers.
We are proud of our commitment to diversity, equality, inclusion, and anti-racism.
JOIN US, BOOK TODAY, TOMORROW IT WILL BE SOLD OUT!!
POWERING SAFW ARE:
- Mall of Africa, the Official Home of the South African Fashion Week
- Mr. Price, Official Retail Partner
- Cruz Vodka, Official Alcohol Partner
- Isuzu, Official Motor Vehicle Partner
- Carlton Hair who defines the Hair Trends in South Africa
‘We are immensely grateful for the continued recognition and support of our partners whose contribution makes the South African Fashion Week possible.’
The AW 24 Designer Collections are detailed below. Comprehensive information and detailed biographies, of each designer, may be found on their respective pages at www.safashionweek.co.za.
DAY 1
DAY 1 SHOW 1 THE CRUZ COLLECTIVE
MICHAEL LUDWIG STUDIO
Cape Town based designer Michael Ludwig Hittinger, was an SAFW New Talent finalist in 2021. In 2022, SAFW facilitated a collaboration between Michael Ludwig Studio and the Sakura Collection exhibited in NY. In September 2023, Hittinger was one of three designers selected to show his collection during the Milan Fashion Week as part of the À-Propos, a wholesale platform created by Massimo Casagrande and Sennait Ghebreab in collaboration with SAFW, Vogue Italia, La Rinascente, Al Duca D’Aosta - Venezia and Afro Fashion Week Milano.
Michael Ludwig Studio is a contemporary, slow fashion brand known for its gender-fluid, African-meets-Eastern aesthetic.
COMPANY INFORMATION
EMAIL: [email protected]
WEBSITE: www.michaelludwigstudio.com
CONTACT: +27 72 778 8723
INSTAGRAM: @michaelludwigstudio
FACEBOOK: Michael Ludwig Studio
EPHYMOL
Based, in Marshalltown, in Johannesburg, Ephraim Molingoana showed his first Ephymol collection at the South African Fashion week in 2002. Molingoana draws his inspiration from the now – the political situation, the environment, his family and friends and the streets and happenings around him.
Growing up in Soweto and the Free State gave him exposure to different cultures and subcultures. Inspiration from Mapantsula, Sophiatown, Hippies and Swankers formed the foundation of his identity.
“Cuts, tailoring, print on prints, patchwork and the technique thereof inspires me. I work with vibrant colours, and I enjoy the subcultures of the AmaBhaca, Kitchness of Mblaselas, and the Pantsula’s loose fit and Matchy Matchy looks”.
COMPANY INFORMATION
EMAIL: [email protected]
INSTAGRAM: @ephymol
FACEBOOK: Ephymol
TWITTER: @ephymol14
FIKILE SOKHULU
Fikile Sokhulu, with a Masters Degree in Business and Brand Management from the Milan Fashion Institute, is based in KwaZulu Natal.
Sokhulu’s women’s wear collection was first noticed when she was a finalist in the 2018 New Talent Search and again in 2021. In 2022, Sokhulu was selected as one of the Fashion Bridges designers who took part in a collaboration between the Italian Embassy in South Africa, Polimoda in Florence, and the Milan Fashion Week facilitated by the SAFW.
With strong roots in her Zulu culture – Sokhulu’s inspiration comes from her upbringing – the respect for her elders, nature and finding inspiration in traditional, formal silhouettes.
‘Cotton is a dominant fabric in this collection, it is biodegradable, comfortable and timeless.’
COMPANY INFORMATION
EMAIL: [email protected]
WEBSITE: www.fikilezamagcinosokhulu.co.za
CONTACT: +27 72 506 1099
INSTAGRAM: @sokhulufikile
FACEBOOK: Fikile Sokhulu
TWITTER: @FikileSokhulu
DAY 1 SHOW 2 OYAMA GONINTEBE/THE BAM COLLECTIVE/MUNKUS
OYAMAGONINTEBE
Oyama Gonintebe, a young designer from Cape Town, launched her label, OYAMAGONINTEBE, in 2021.
The Gonintebe Collection is a continuation of Iziduko Zakwantu, Oyama, has developed overlayered, colourful, and bold prints taken from her Xhosa culture, creating the unique OYAMAGONINTEBE brand.
Gonintebe, a finalist in the 2023 Mr. Price New Talent Search, joins the new brave fashion designers who are striving to tell their own stories through design, shaping a new fashion era in the country.
COMPANY INFORMATION
EMAIL: [email protected]
CONTACT: +27 61 582 7690
WEBSITE: www.oyamagonintebe.com
INSTAGRAM: oyama_gonintebe
THE BAM COLLECTIVE
Bam Collective is a gender-fluid brand based in Centurion. ‘It is the diversity of South Africans, their vibrancy, vigour, sense of joy, and liveliness that inspires me,’ says Bam.
In 2018, Bam won the SAFW Student Competition. In 2020, he was a New Talent Search finalist. 2021 brought him an opportunity to be part of the Fashion Bridges Programme initiated by the SAFW in collaboration with the Italian Embassy in South Africa, Polimoda in Florence, and the Milan Fashion Week.
In 2023, Jaques was part of the À-Propos platform in collaboration with SAFW, Vogue Italia, Al Duca D’Aosta, La Rinascente as part of Afro Fashion Week Milano under the Direction of Sennait Ghebreab and Massimo Casagrande the founders of À-Propos.
BAM focuses on using predominantly natural fibres, in particular cotton. Printing is done using OEKO-TEX-certified eco-inks printed via a roller print system. BAM Studio uses artificial hand techniques, including tufting and beading with cotton yarns. All products are produced in the Bam studio, where they maintain a healthy working environment with above-average wages. They eliminate waste due to over-production, all their fabric leftovers are donated, and the studio is fitted with energy-efficient machinery.
COMPANY INFORMATION
EMAIL: [email protected]
WEBSITE: www.thebamcollective.com
CONTACT: +27 72 118 4332
INSTAGRAM: @bamcollective
FACEBOOK: The BAM Collective
TWITTER: @bam_collective
MUNKUS
MUNKUS is an emerging South African fashion brand founded by Thando Ntuli. The name, MUNKUS, is derived from Thando's nickname and conveys a sense of home and comfort that is relatable to any woman.
MUNKUS, founded in 2019, presents a retro-inspired, intergenerational style that combines '80s and '90s South African trends with classic silhouettes.
Ntuli won the 2022 SAFW New Talent Search Competition.
The brand's mission is to create new and innovative fashion using traditional techniques and materials, and to share the authentic stories of everyday women through craftsmanship.
COMPANY INFORMATION
EMAIL: [email protected]
WEBSITE: www.munkus.co.za
CONTACT: +27 81 764 8535
INSTAGRAM: @munkus_
TWITTER: @Munkus_
YOUTUBE: MUNKUS
DAY 1 SHOW 3 THULA-TU/VNTU/ELWEN DESIGNS
THULA-TU
Thula-Tu meaning silence and pronounced Tuh-Lah-Tuh is a Cape Town label launched by Andi Vena, in 2021.
The brand is a combination of the 70’s, 80’s and the 90’s era, retro style silhouettes with a mixture of modern silhouettes.
The brand is about taking something old and making it new. Just like our clans are passed down from one generation to another, so is clothing. Each generation makes alterations to be more suitable for their lifestyles and to reflect the current silhouettes, or their individual needs whether that be practical or aesthetic.
COMPANY INFORMATION
EMAIL: [email protected]
CONTACT: +27 72 268 9936
SOCIAL MEDIA: IG-thulatu_sa
VNTU
Amanda Trom’s design journey started when she won the Noni Gasa Fashion design bursary, in 2019.
Born and raised in Woodstock, Cape Town and Influenced by its diversity and community, exposure to different religions, races, and cultures, shaped her creative perspective.
Trom’s design philosophy is designing from a place of authenticity, functionality and sustainability including the telling of stories through her brand VNTU (Pronounced Vin-too).
‘VNTU is a Pan-African, gender-neutral streetwear brand inspired by my South African and Zambian background.’
This contemporary label is inclusive and sustainable, designed using natural fibers. VNTU, recycles, upcycles, making use of bold colours and prints. ‘We are Children of the Sun,’ says Trom.
COMPANY INFORMATION
EMAIL: [email protected]
CONTACT: +27 81 241 7195
INSTAGRAM: Amanda.trom_ & vntu__official
ELWEN DESIGNS
Elwen Designs is a young label that celebrates freedom merged with current trends – the power to liberate bodies and minds from all forms of restriction. Of utmost importance for them is freedom of movement in personal space and surroundings.
This season they translated current trends into 90’S minimalist, metallic, bright colourful dresses, and jumpsuits. Focusing on diversity, Elwen strives to build their business into a recognisable sustainable brand.
COMPANY INFORMATION
EMAIL: [email protected]
WEBSITE: www.wanitakangcobo.com
CONTACT: +27 82 792 9693
INSTAGRAM: @wanita_kangcobo
FACEBOOK: @wanita_kangcobo
DAY 2
DAY 2 SHOW 1 ISUZU LUXURY COLLECTIONS
BLACK COFFEE
Black Coffee is a predominantly womenswear label incorporating a large gender-neutral range that supports the notion that clothing is not necessarily bound to gender.
“My ultimate vision is based upon reinvention and regeneration - old and new. In this collection I gather inspiration from 18th century frescos and mosaics, Hokusai block prints and Sashiko mending, and these manifest subliminally in the final designs”.
Black Coffee’s narrative is a continuum from one season to the next. Objects of clothing can become part of the wearers’ collection and be built upon from year to year. Trend driven seasonality has been discarded in favour of garments that become collectors’ pieces.
Selected pieces are made from “dead stock” fabrics and remnants while some are upcycled.
COMPANY INFORMATION
EMAIL: [email protected]
WEBSITE: www.blackcoffee.co.za/shop
INSTAGRAM: @blackcoffeefashionza
FACEBOOK: BlackCoffeeZA
MANTSHO
Based in Johannesburg, Mantsho has become the essence of leading women’s fashion and a style guide in South Africa. Mokubung has created a bold and sustainable brand consisting of an incredible mix of textiles and colourful prints.
This season’s Mantsho Regalia Collection refers to distinctive clothing, usually royal-like, worn at formal occasions to indicate status or rank.
Inspired by the humility of her Basotho culture with their unique customs, language, practices, and way of living, she draws from the past to introduce a new future in fashion.
Designing and printing her fabric allows her to be individual and to express her creativity through storytelling that evokes emotions.
‘The signature Basotho Shweshwee print inspired me to create our Mantsho Bespoke prints that have become a part of the Tapestry of meaningful fashion in the world.’
COMPANY INFORMATION
EMAIL: [email protected] | [email protected]
WEBSITE: www.mantsho.com
CONTACT: +27 71 881 4828
INSTAGRAM: @palesamokubung | @mantsholifestyle
FACEBOOK: Mantsho by Palesa Mokubung
TWITTER: @PalesaMokubung
DAY 2 SHOW 2 VIVIERS
VIVIERS
Lezanne Viviers is a Johannesburg-based fashion designer and the founder and creative director of VIVIERS. Born in Cape Town, Viviers’ gender-fluid, AW24 Collection Re-Trace, Re-Memory, Re-Set, Re-Culture serves as a canvas for unravelling the threads that bind our collective origin stories, inviting us to examine the interconnections between art, science, spirituality, and cultural heritage.
By engaging with the archaeology-like Homo Naledi and myths of Crystal Skulls, the concept of the Phoenix, and the visionary perspectives of thinkers like Oscar Wilde and Credo Mutwa, the Viviers collection contemplates the potential for collective transformation and cultural redefinition.’
Cradled amongst the caverns of ‘The Origins of Humankind,’ Johannesburg, VIVIERS originate and co-create conceptual and conscious clothing that deconstructs systematic stigmas. Blurring the liminal lines between Sophistication, Disobedience, and the Avant-Garde, VIVIERS attempts to link mutually exclusive communities in the name of art.
Lezanne believes that luxury and humanity are synonyms and should be the key-focus to co-create a conscious and circular future in the industry. Her curation process favours suppliers that stand for Accountability, Traceability, Transparency, and Certification.
“In the Age of Technology and AI, Craft, and Innovation, infused through the human hand, is what we believe to be the highest form of Luxury.” - Lezanne Viviers
DAY 2 SHOW 3 LEON VON SOLMS/FRANC ELIS/RUBICON
LEON VAN SOLMS
Van Solms studied Textile Design in Cape Town which initiated his fashion journey.
Working from his studio just outside Cape Town he uses sustainable cotton and linen in his collections, featuring a delightful mixture of hand-painted and printed fabrics.
He has a minimalistic approach to design inspired by Africanism. Developing his printing and hand painting his AW24 Collection reflects his creativity and the desire to express himself through art.
This brings a point of difference and a uniqueness to light that sets him apart from his peers.
COMPANY INFORMATION
EMAIL: [email protected]
CONTACT: +27 64 514 4351
INSTAGRAM: @leonmadeby
FACEBOOK: Made by leon
FRANC ELIS
Franc Elis is a menswear label situated in the textile cluster of Village Main Johannesburg which gives them quick access to factory workers should they need to ramp up production.
Fabrice is a third-generation trained fashion designer who has 20 years’ experience in designing and manufacturing unisex clothing. Franc Elis’ menswear look, and feel is rooted in the redefinition of military wear. This collection is inspired by the change in the political landscape linked to military coups that are taking over the African continent. In some of the garments, they use PFD fabric only; this means they only dye the garment after construction to eliminate overuse of dying chemicals.
In 2022, Franc Elis obtained two awards from the Fashion Industry Awards South Africa – Best manufacturer of the year and African fashion brand of the year.
COMPANY INFORMATION
EMAIL: [email protected]; [email protected]
WEBSITE: www.francelis.com
INSTAGRAM: franc_elis
FACEBOOK: Franc Elis
RUBICON
Rubicon is an award-winning brand established in 2002 by Hangwani Nengovhela.
Rubicon celebrates 21 years of effortless style, form-flattering-sophistication, tailored-craftsmanship, and timeless designs.
Hangwani personifies the brand by bringing subtle African opulence to each collection. For over two decades she has contributed her knowledge and skills at some of South Africa’s Fashion and Textile industry giants.
As a celebrated award-winning designer, Hangwani has qualifications in Textile and Clothing Techniques from the Minijiang University in China. She has acquired competence in business skills through her family business background and working in the advertising industry.
Hangwani is currently completing her B Com in marketing through the University of South Africa.
COMPANY INFORMATION
EMAIL: [email protected]
WEBSITE: www.rubiconclothing.co.za
CONTACT: +27 81 381 9800
INSTAGRAM: @rubiconclothing
FACEBOOK: Rubicon Clothing
TWITTER: @RubiconClothing
DAY 3
DAY 3 SHOW 1- MR PRICE SCOUTING MENSWEAR
HLULANI LUCIUS SITHOLE - HLS
Born in Pretoria, Sithole’s brand HLS is committed to sustainable development goals within the fashion industry by designing and manufacturing eco-friendly apparel.
He draws inspiration that can come from anywhere – the sight of a bird in flight or a colourful sidewalk. I draw from these images and incorporate them into my designs.
“Design is always a collaboration. I build on new ideas every day.”
He values empathy, originality, integrity, and courage. which has become a guide to every decision he makes and every action he takes. HLS drives profits through these principles.
D’KOCK
Based in Centurion, Gauteng, D'KOCK is an exuberant, dynamic, and all-inclusive fashion brand that thrives on pushing the boundaries of creativity. Drawing inspiration from the natural world and the essence of humanity, D'KOCK creates garments that communicate the subliminal aspects of human identity. By exclusively sourcing materials locally, D'KOCK actively supports and contributes to the growth of the South African market, forging a deeper connection between the brand and its community.
“With its experimental approach to fashion, this brand seamlessly blends elements of nostalgia with the vibrant culture of South Africa”.
TORO-MERAKI
Itumeleng Ramakau was born in the Vaal Triangle, spending time in Maseru in neighbouring Lesotho.
She studied Fashion Design at the Vaal University of Technology and has since worked in the Design and Retail Industries. In 2019, she got a special recommendation for her “Genesis 4: I Am Not the Keeper” entry in the PPC Imaginarium Award.
TORO-MERAKI is a unisex brand, derived from Toro – Southern Sotho, meaning a dream, and Meraki – from Greek, meaning the “essence of yourself.” Doing something with creativity, passion, and love.
“I am a sucker for collector's items and hope that every piece we create will be passed down from one person to another.”
SINCHUI
SinChui is a Cape Town label designed by Robyn Agulhas.
In 2019, Agulhas was selected as the Design Indaba Class of 2020 and was shortlisted for the Global Design Graduate Online Showcase in collaboration with Gucci 2020 - 2021 Chivas Venture Program.
Pronounced ‘sin-chewy’, Agulhas takes her lead from street style globally. Her inspiration comes from South African street style, embracing music, whilst paying homage to her ancestors from District Six who contributed to a large clothing textile industry in Cape Town.
‘My after-school routine would be with my mom on the road to various factories dropping off buttons. Seeing the inside of a clothing factory blew me away. I never imagined that years later I would be a designer.’
NHLANHLA MASEMOLA
Johannesburg-based, Nhlanhla Masemola is an eponymous Afrocentric brand, defined by a consistent Afrocentric aesthetic that's clean and offers a sartorial ‘experiment’ through each collection. Every collection is numbered rather than dated to allow an effortless and timeless transition between these ever-changing states of contemporary fashion.
In 2022, Masemola was part of a collaboration between Superbalist and Drum, creating iconic pieces from Drum Magazine covers, making them into t-shirts and sweaters.
Nhlanhla grew up in a household full of strong women referring to his mother, sister, and cousins.
‘It was my admiration for women that led me to fashion design – merging my interest in art and fashion design, expressing my adoration of women’
AFRICAN RENAISSANCE DESIGNS
Born in Ladysmith, KwaZulu Natal, Siphelele an achiever, entered a Northern Natal art competition whilst at school where he achieved second place in the district. In 2009, he received an Arts and Culture award for painting murals for an HIV/ Aids Campaign.
Inspired by his brother, Ntombela studied Textile Design at Nelson Mandela University. He won third place at the Mohair, SA Collective Graduate Fashion Show showing his A/W 18, African Renaissance Designs Zulu Collection.
In 2019, he designed the Nguni Collection in collaboration with Mohair South Africa and Cape Wool SA - exhibited at the SA Fashion Week Trade Show.
2020 brought him a nomination at the TWYG Sustainable Awards Category -Trans-seasonal.
‘I am inspired by my mother, Joyce Nosimilo Ntombela, who comes from the rural areas where traditions are still practiced. I am committed to quality, longevity, and cultural consciousness.’
WATERMELON
Born in KwaZulu-Natal and based in Johannesburg. Sthembiso Mchunu’s earliest fashion memories are embedded in the memories of his grandmother who introduced him to fashion and the art of styling clothes.
As the co-founder of Watermelon, formerly known as The Watermelon Social Club, Watermelon is an inclusive fashion house that champions collaboration, creating clothing inspired by creative storytelling and self-expression.
Watermelon is a fruit that originates in Africa but can be found all over the world which brings them to a design approach that focuses on the creative talent and potential of Africa in the Global Fashion Arena, translating the beautiful stories and inspirational reference points into what we wear.
‘We tap into various sources and untold stories buried deep in post-modern African cultures and/or subcultures and create sustainable designs that transcend time and trends.’
CZENE.24
Calvin Lunga Cebekhulu, born in eNquthu, Kwazulu-Natal, relocated to Katlehong in Gauteng.
He studied Fashion Design at the Tshwane University of Technology.
In 2018, he started his label, Czene.24. focusing on nonbinary clothing.
In April 2022, he entered the New Talent Search at SAFW and as one of the finalists, he presented his ‘Wear Me With Kindness, I am Your Armour’ collection. In October, he entered the SAFW Scouting Menswear Competition with a collection called Soil of The Suhn. He currently stocks two Africa Rise stores – Sandton and Johannesburg Central.
Influenced by environmentally friendly sustainable fabrics and inspired by urban street style, Czene.24 creates new trends in unisex clothing within a gender-neutral environment.
BASH STUDIOS
Sebastian Pather from Bash Studios was born in Cape Town. He graduated from the Cape Academy of Mathematics, Science, and Technology after which he interned in various art mediums such as film, photography, and art installation. He later began his fashion career as a fashion coordinator and stylist for pioneering fashion retailers in South Africa.
Menswear suiting and exquisite tailoring have been the DNA of the label since its inception, in 2020. Consumers turn to bash studios for high quality, strong attention to detail, and sleek, simple innovative silhouettes.
As featured in Twyg magazines - Pather was singled out as one of a group of young designers ushering in a new era of care and community.
’I hope to reimagine how we see the future of fashion through sustainability.’
DAY 3 SHOW 2- HELON MELON/REFUSE CLOTHING BRAND/SILVER MAGPIE
HELON MELON
A well-established label owned by Helen Gibbs and based in Cape Town, Helon Melon was founded in 1995 and was born out of an idea to service an industry that was limited in product design, style, fabric choice, and innovation. In the early stages fabrics were easily sourced from local suppliers who understood the need to supply product that was manufactured from natural fibres and fabrics that had surface interest.
Gibbs is determined to keep chemicals away from all her processes, she uses water-based colours which is apparent in this season's collection inspired by the vibrancy and tones each new season brings.
Helon Melon is an inclusive, label that embraces every day happiness. Her slogan ‘We love what we do, and we do what we love’ tells us about the true ethos behind Helon Melon.
COMPANY INFORMATION
EMAIL: [email protected]
WEBSITE: www.helonmelon.co.za
INSTAGRAM: @helonmelonct
FACEBOOK: Helon Melon Retail
REFUSE CLOTHING BRAND
Refuse Clothing Brand was established, in 2016, by Malcolm Mokgope and Minenhle Memela.
The label has an African aesthetic fused with contemporary design using Nguni (Zulu) cultural textures to define their individualism.
Developing their own printing and all-over-printing they create street-ready pieces that frequently combine all-over prints with minimal designs.
In 2022, Refuse won the South African Fashion Week Scouting Menswear Competition and, in 2023, they were part of the À-Propos Collaboration with SAFW, Vogue Italia, Rinascente, Ad Duca D’Aosta Venezia and Afro Fashion Week Milano.
COMPANY INFORMATION
EMAIL: [email protected]
CONTACT: +27 67 264 2072
INSTAGRAM: @refuse_rfc
FACEBOOK: Refuse Clothing BRAND
TWITTER: @Refuseclothing_
SILVER MAGPIE
Based in Houghton, Johannesburg, ladies wear designer Caileigh Davis received her undergraduate degree in fashion design and an honours degree in fashion theory from LISOF.
Silver Magpie, as a ready-to-wear brand, is committed to slow fashion and is always aiming to incorporate sustainability into every aspect of the process. This collection has a strong focus on sustainable fabric practices and when it comes to fabric waste, as a brand, they try to re-use or re-work those ‘scraps’ left over from previous works. With a love of hand-crafted pieces that stand the test of time and looking at old practices of craftmanship that have been lost to fast fashion, the collection will have elements of hand work – hand printing, embellishing and textural layering.
“I believe that hand work creates unique pieces and allows for fashion to then blur the lines of art, a one-of-a-kind piece making the wearer feel special”.
COMPANY INFORMATION
EMAIL: [email protected]
WEBSITE: www.silvermagpie.co.za
CONTACT: +27 73 217 5490
INSTAGRAM: https://www.instagram.com/silvermagpieclothing/
FACEBOOK: https://www.facebook.com/silvermagpieclothing/?hl=en
DAY 3 SHOW 3- ELLEN MADIE/SOBER/MUSAWENKOSI/SUN GODDESS
ELLEN MADIE
Nicky Madie’s gender-fluid label MADIE is based in Doornfontein, Johannesburg. His collections celebrate equality, diversity, and inclusivity. His obsession with design has led him to self-discovery, and the role it plays in expressing oneself through design.
He is inspired by the Batswana culture’s juxtaposition between simplicity and complexity, their use of colour, and their impression and interpretation of nature.
Madie’s AW24 Collection is sustainable; he recycles making use of organic fabrics where possible.
COMPANY INFORMATION
EMAIL: [email protected]
CONTACT: +27 84 862 7605
INSTAGRAM: ellenmadie
FACEBOOK: Ellen Madie by Nicky Madie
SOBER
Sober is a ladieswear brand that was borne out of an unrelenting desire to explore creative freedom.
Coming from SePedi culture, Tshepo Mafokwane’s grandmother was known for designing the SePedi Traditional dress. Playing a huge role in Sober’s career path her grandmother did not only inspire and influence Tshepo but help define the ‘Sober’ aesthetic.
‘My collection is sustainable, inspired by bold and vibrant colours reflecting joy and happiness. Uniquely layered silhouettes, and modest style of the SePedi cultural dress are ‘A VIBE’, they exude jubilance, pride, and unity in Limpopo as a whole.’
COMPANY INFORMATION
EMAIL: info@[email protected]
WEBSITE: www.soberdesignhouse.com
INSTAGRAM: Sober Design House
FACEBOOK: Sober Design House
TWITTER: @missober
MUSAWENKOSi
Musa Wenkosi’s menswear design studio is based in Johannesburg.
MUSAWENKOSi tailors’ atelier system – to precisely match the contours of his client’s body – allows him to get to know his client on a more personal level as his creations are an extension of who he is. With everything he crafts, he adds an element of himself as well as the personality of the wearer. His current collection titled “VALERIE” the name of his late mother which also means strong, valiant, and healthy, is the sole DNA of MUSAWENKOSi, which seeks to refine the tennis style aesthetic from a progressively forward-thinking perspective.
The MUSAWENKOSi collection is embellished with handcrafting techniques, including embroidery, beadwork, and hand dying.
“We created a life cycle assessment to collect data on every stage of the garments' lifecycle. Our care labels include various instructions for folding the garment when washed, how to place it when you take it off, and elongating the lifespan of a garment”.
Wenkosi draws inspiration for his prints, from iconic vintage, everlasting, hand-me-downs.
COMPANY INFORMATION
EMAIL: [email protected]
CONTACT: +27 65 966 3363
INSTAGRAM: musawenk0si
FACEBOOK: Musawenkosi
SUN GODDESS
Sun Goddess is a heritage luxury fashion and lifestyle brand that designs quintessential South African clothing and accessories. This multi award winning brand was founded in 2001 and the idea was to harvest stories and images of South African traditions through fashion. Our brand is rooted in heritage stories that celebrate a regal Africa, one transcending time and fashion, as highlighted in the rare and exquisite signature handiwork, fabric, and unique palettes, thereby defining African luxury.
The House of Sun Goddess designs exclusive luxury items such as fragrances, handcrafted bags, leather goods, eyewear, signature textiles, footwear, and hats.
COMPANY INFORMATION
EMAIL: [email protected].
WEBSITE: www.sungoddessonline.com
CONTACT: 071 995 0545 and 062 979 3202
INSTAGRAM: @sungoddessafrolux
FACEBOOK: SunGoddessHeritage & SunGoddess Luxury Lifestyle
DIRECTIONS
SOUTH AFRICAN FASHION WEEK AUTUMN/WINTER 2024
The Mall of Africa - Entrance 24 - Level G5
Mall of Africa Cnr Lone Creek &, Magwa Cres, Waterval City, Midrand, 1685
Get Directions