Complete Trends User Guide

ABOUT

Why are trends an issue?

Everyone is talking about them. Headlines spread fear about their impact. Businesses reel in anxiety in response to them.

There are thousands of trends and hundreds of thousands of fads. How do you start? What do you pay attention to? Must you get on the bandwagon early or lose out entirely? How do these fads and trends actually influence your life and business? Will you become bankrupt if you miss one? Which one?

What will we learn?

• Distinguish between trends, fads, bubbles, mega trends and local impact. (Trend Spotting)
• Identify and anticipate where trends come from. (Drivers of Change)
• Evaluate the impact of the push and pull of the future. (Futures Triangle)
• Don’t like the trends you see? Find your unique response. (Counter Trends)
• Turn these insights into business opportunities. (Business Response)

What skills are developed?

This workshop will help you develop:

Your ability to distinguish between fads and trends and between mega and local trends

Your ability to spot profitable market opportunities

Your critical thinking skills

Your creativity, curiosity and imagination

Your leadership insights

Your professional development skills

Why are there two parts?

Skills and insights cannot be downloaded like an app. We need to take some time to learn them. This workshop is presented in two optional parts.

• An hour and a half online workshop where we will cover the basic content listed above.
• Access to a pre-recorded online course with fuller content and additional resources.

Both the workshop and the online course will be accompanied by a workbook with cheat sheets, guides and infographics.

What are the fees?

• The hour and a half online workshop is R150 per delegate.
• The online self-paced course is priced is R400 per delegate.
• Access to both is R400 per delegates.

The online course will be available on the day of the workshop.

Who is this course for?

Professionals

Business Owners

Leaders

Innovators

Strategists

Creators

Explorers

Consultants

People reinventing themselves

Life Long Learners

Will we discuss AI and Chat GPT?

Who isn't discussing it! We will discuss these issues along with other disruptive technological advances, and how to apply critical thinking to our considerations.

Who will present?

Charlotte Kemp, Futures Alchemist, helps you to distill the hype into a set of easy questions to answer. Your answers will determine what you choose to invest your time and attention in and where you will find both profits and meaning.

Charlotte Kemp is the Futures Alchemist, a futurist keynote speaker who works with organisations to co-create preferred futures. Charlotte is a Past President of the Professional Speakers Association of Southern Africa (PSASA), President Elect of the Global Speakers Federation and is a professional member of the Association of Professional Futurists (APF).

Charlotte is also the author of a number of books, including ‘Futures Alchemist’ which presents a narrative of how to use her Map, Compass and Guide model to navigate unknown futures.

Charlotte is also Chief Relationship Officer for Voices Into Africa, an events company seeking to raise the profile of speakers, events and collaborations across Africa.