LinkedIn For Branding, Positioning and Lead Generation - Power Series Online Special

Thu May 14, 09:00 - Thu May 14, 16:00

Event is online

ABOUT

LinkedIn For Branding, Positioning and Lead Generation


LinkedIn is the most effective tool for branding, positioning and lead generation and yet most people only scratch the surface of what is available even on the free version of LinkedIn. 


Designed specifically for business use, LinkedIn allows you to demonstrate your expertise, explain your solutions, reach new potential markets and nurture business relationships. 


During this course we will learn: 



  • How to position yourself as an expert or as the thought leader in your market.
  • How to use the media tools and fields in LinkedIn to demonstrate your value to potential clients. 
  • How to find new potential clients or markets, either in specific fields or in specific locations around the world.
  • How to nurture relationships on LinkedIn to make the most effective use of your network.
  • How to use LinkedIn for research on clients, companies or areas of interest.
  • How to develop a wide or potentially very focussed network. 


Difficulty level


This course is designed for people who know their way around LinkedIn already, however, if you are new to linked in, before the training, delegates will receive an introductory document to walk you through some basic fields in LinkedIn so that the conversation can then be set at a higher level to make sure that delegates can achieve very intentional results.


Who should attend this training?


The training is ideal for managers. senior managers, directors, sales people, entrepreneurs, and anybody else who is responsible for branding, positioning and lead generation